Russian Marketing Association :: RAM Activities :: Seminars
Practical seminars organized by the Russian Marketing Association together with the European Marketing Confederation
The Russian Marketing Association together with the European Marketing Confederation (EMC) are running a series of practical seminars dedicated to the marketing experience of the leading European companies on various aspects. Only high professional European marketeers are invited to take part in these events. The main attention is usually focused on analysis of concrete cases ("practical cases") of the European marketing and consulting companies" work, methods of solution of various marketing problems.
The first seminar "New trends in marketing and advertising development in Europe" was held on October 11, 2002 in Moscow and was devoted to analysis of main trends, problems and prospects of the European marketing, advertising and CRM development. The Belgian marketeers took part in the seminar. It was also participated by the president of the European Marketing Confederation Louis Delcart.
In the second seminar "Brands. How they do it in Europe?", which was held on March 28, 2003 in Moscow, top managers and marketing specialists of the leading Dutch companies took part. The main attention was given to consideration of concrete practical work of the Netherlands companies on branding. Modern approaches of the European companies toward brand's creation and development were also introduced during the seminar.
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